About Us
Mediatrends is an advanced media monitoring and analytics platform created to monitor and analyze the media environment in the modern information age. Our main goal is to provide organizations, businesses, government agencies, research centers, and media professionals with reliable, accurate, and analytical information about processes occurring in the media in real-time.
As the Mediatrends team, we believe that proper collection and analysis of data forms the basis of successful decisions. Therefore, our platform does not just collect news, but also deeply analyzes the trends behind them, the dynamics of public opinion, and the image changes of brands and organizations.
Our Mission
Our mission is to ensure that our users do not get lost in the information flow in the rapidly changing media ecosystem, and to empower them with accurate information, analytical insights, and strategic decision support. Through Mediatrends, organizations can:
• Monitor daily media events and public discussions;
• Compare their competitors' information activities and develop strategies;
• See in real-time how public opinion about their brand or organization is changing;
• Detect crisis situations in time and make proper communication decisions.
Why Mediatrends?
In today's digital age, media is not just a source of information – it is an important force that shapes public opinion and determines the direction of politics, business, and society. Taking this reality into account, we use the latest technologies – artificial intelligence, text analytics, big data, and automated reporting systems – to ensure not just the collection of data, but the extraction of meaningful results from them.
Key advantages of our platform:
• Multi-channel monitoring: Information is collected from online media, social media, and television sources.
• AI-powered analysis: The sentiment of news (positive, negative, neutral) is automatically determined.
• Competitor analysis: It is possible to compare with other organizations in the same field.
• Real-time alerts: You receive immediate notifications about the most important news and changes.
Who Can Benefit from Mediatrends?
Mediatrends is an indispensable analytical tool for the following organizations:
• Media organizations and news agencies: To monitor sector trends and public reactions.
• PR and communication teams: To manage brand image and detect crises in time.
• Business and marketing departments: To measure the public impact of campaigns.
• Research institutes and NGOs: To study social trends and conduct public opinion analysis.
• Government and private organizations: To properly direct information policy.
